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Dapper Lounge
Problem:
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Dapper Lounge, a newly opened luxury barber suite offering $100 haircuts, struggled to attract clientele to their premium services.
Services
Brand Strategy
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Brand Content
Solution:
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Developed a brand awareness campaign that redefined Dapper Lounge’s image by focusing on offering value-based content.
The campaign highlighted the various perks of choosing Dapper Lounge as their barber, such as personalized greetings & choice of drink. Additionally, we created content that made potential clients feel as if they were already in the chair, experiencing the luxury firsthand.
Results:
#1
Liked video on their Instagram page
5x
Increase in social interactions
.5x
Increase in bookings after 3 posts
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