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JPMorgan Chase Bank
Problem:
One of Chase's branches was facing low performance rankings compared to its counterparts due to low customer satisfaction ratings.
Services
Brand Strategy
Solution:
Developed a strategy that focused on addressing the emotional needs of the bank's customers, recognizing that happy employees lead to happy customers. By helping align employees with roles that leveraged their strengths and fostering authenticity in the workplace, I created a positive, growth-oriented environment.
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This approach improved customer satisfaction and boosted performance rankings.
Results:
36%
Increase in branch performance
96%
Average customer satisfaction rate
A+
Ranking 3 months after strategy implementation
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